Eduardo Araujo

Eduardo Araujo has diverse work experience in various roles and industries. Eduardo started their career at EY as an Auditor, where they conducted tests on internal controls and audited clients in different sectors. Eduardo then joined Falconi as a Management Consultant, working from 2010 to 2014. After that, they had an MBA internship at Google as an SMB Marketing Manager, where they focused on customer acquisition and built a marketing plan for Google My Business adoption in Brazil and Mexico. Eduardo then joined King in 2015 and held multiple positions, including Strategy & Operations Manager and Senior Manager - Marketing Strategy and Analytics. Eduardo was responsible for investment strategy, forecasting, and measurement of Consumer Marketing activities, as well as developing business cases and go-to-market strategies. Currently, they are working at Improbable as the Head of Strategy, leading the long-range planning process and defining the strategy for the ecosystem economics of MSquared.

Eduardo Araujo completed a Bachelor of Business Administration (B.B.A.) degree in Business Administration, Management, and Operations at Ibmec from 2005 to 2009. Eduardo then pursued a Master of Business Administration (MBA) in Business Administration and Management at the London Business School from 2014 to 2016. Additionally, in 2016, they participated in the International Exchange Program at Northwestern University - Kellogg School of Management.