Daniel Kravtsov

Daniel Kravtsov is the CEO and founder of Improvado, a Cross-Channel Ad Reporting and Campaign Optimization platform. Daniel has over six years of experience in the industry, having previously founded and served as the CEO of Rizzoma.com.

At RTB-Media, Kravtsov was responsible for choosing the strategic directions, searching for partners and investors, presenting the product to a wider audience, searching for clients and introduction of product. Daniel successfully led the company until it was acquired by Between Exchange in 2016.

In 2017, Kravtsov pivoted the business and rebranded as Improvado. Under their leadership, Improvado has become a leading platform in the industry, reports and optimizes millions in Ad spend across display, search and social ad platforms including Google, DoubleClick, Facebook, Twitter, LinkedIn, Instagram, Yahoo!, MediaMath, Bing, YouTube and many more.

Daniel Kravtsov graduated from Tomsk State University of Control Systems and Radioelectronics with a Master of computer-science. Daniel then went on to study at ITMO University where they completed a Master of technology entrepreneurship.

Some direct reports include Roma Vinogradov - Head of Product, Fabio Marastoni - Chief Strategy Officer, and Iliah Nazarov - Chief Architect.