Teresa Afonso

Teresa Afonso is a seasoned marketing professional currently serving as a Senior Marketing Executive at The Improve International Group since February 2023. Previously, Teresa held the position of Shopping Center Marketing Manager at KLEPIERRE, where responsibilities included defining the annual marketing plan, managing the marketing budget, and producing shopping center events. Prior to that role, Teresa was the Marketing and Communication Manager for Grupo Zahara, overseeing external communication strategies, and served as Internal Communication Manager, impacting 7,000 employees. Additional experience includes communication consulting at Marcove, information analysis at Iadvisers, and managerial roles in communication and marketing at Grupo Confrasilvas. Teresa began a career in journalism with stints at Jornal A Voz de Ermesinde and Jornal de Notícias. Academic qualifications include a Master’s degree in Marketing from FEP U. Porto, a Postgraduate Degree in Digital Marketing from IPAM, and a five-year degree in Social Communication from Universidade do Minho.