Gerardo Aviña López

Salesforce Analyst at Improving

Gerardo Aviña López has a diverse work experience spanning multiple roles in the field of Salesforce administration, analysis, and marketing. Gerardo began their career as an Assistant Marketing at Ratrec S.A in August 2018 and worked until March 2019. Gerardo then joined ADWEB Solutions as a Marketing Consultant from May 2020 to May 2021. Gerardo later worked as a Specialist SEM at ADWEB Calgary from April 2021 to May 2021. In 2021, they joined Zigatta and held various positions, including Junior SEM & Data Analytics Consultant from May 2021 to January 2022, Growth Hacker from January 2022 to June 2022, and Salesforce Marketing Cloud Analyst from June 2022 to February 2023. Currently, they are working as a Salesforce Analyst at Improving since February 2023. Additionally, Gerardo will join Grupo VEQ as a Salesforce Administrator in May 2023.

Gerardo Aviña López completed a Licenciatura degree in Mercadotecnia (Marketing) from Universidad de Guadalajara from 2017 to 2021. In addition to their formal education, they obtained various certifications related to marketing and advertising. These certifications include Salesforce Marketing Cloud Email Specialist from Salesforce in February 2023, Fundamentos de Marketing Digital from Google in June 2022, Klaviyo Product Certified from Klaviyo in June 2022, Certificación en Product Ads from Mercado Libre in December 2020, Certificación de Publicidad en Búsqueda from Google Ads in July 2020, Certificación de Publicidad en Display from Google Ads in July 2020, Inbound Marketing from HubSpot in September 2020, and Metodología Inbound from HubSpot in September 2020.

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