Alexander Andrade Moreno

Alexander Andrade Moreno is a seasoned marketing professional with extensive experience in brand strategy and digital media. Currently serving as a Senior Brand Strategist for TikTok at IMS Internet Media Services since December 2018, and as a Client Account Manager at Mindshare since December 2015, Alexander has developed strategic communication plans and managed digital budgets for prominent brands such as Nestlé Colombia. Previous roles include Strategic Planner at Ariadna, where Alexander identified global trends and business opportunities, and Director of Insight and Research at OMD Colombia, focusing on consumer analysis and media strategies. Alexander began the career at Distribuidora Nissan and Diario La Republica, contributing to market research and marketing coordination. Alexander holds a degree in Marketing from Universidad Piloto de Colombia, completed in 2003.