Mónica Mascareño Orellana

Mónica Mascareño Orellana is an accomplished marketing professional with extensive experience in the consumer goods and health sectors. Currently serving as the TikTok Marketing & Sales CPG Industry Lead at Aleph Group, Inc. since October 2021, Mónica oversees marketing strategies for TikTok within the consumer goods sector in Chile. Prior to this role, Mónica held various important positions at The Coca-Cola Company, including Stills Marketing Manager and Portfolio Marketing Manager, where Mónica led comprehensive marketing strategies across multiple beverage brands. Mónica also served as Senior Brand Manager for Skin Health & Wellness at GSK, Brand Manager for NIVEA and Eucerin at Beiersdorf, and Product Manager at MerckKGaA, demonstrating a strong track record in brand management and strategic marketing. Mónica's educational background includes a degree in Business Administration and a B.A. in Humanities and Social Sciences from Pontificia Universidad Católica de Chile.