Rodrigo Aldecoa

Rodrigo Aldecoa is a marketing professional with extensive experience in digital strategies and client solutions. Currently serving as a Growth Hacker at Rimac Seguros y Reaseguros, Rodrigo designs and implements strategies for digital sales funnels across web and app channels, while leading paid and organic communication efforts. Previously, as a Senior Client Solution Manager at Aleph Group, Inc., Rodrigo provided comprehensive branding and performance solutions on TikTok for major Peruvian brands. Rodrigo has also contributed to transformation initiatives at Banco de Crédito BCP and led marketing strategies at IPG Mediabrands and LIQUID, enhancing customer satisfaction and driving sales growth. Rodrigo holds an Advanced Program in Strategic Innovation from Universidad del Pacífico and a B.S. in Business with Honors in Marketing from DePaul University.