Bill Masto

Director of Multimedia Design at In-Store Experience

Bill Masto has extensive work experience in the field of design and creative services. Bill worked as the Director of Multimedia Design at In-Store Experience from October 2018 onwards. Prior to this, they held various positions at March of Dimes, including Director of Creative Services, Design Director, Assistant Design Director, Design Manager, Senior Graphic Designer, and Graphic Designer. At March of Dimes, they developed a brand guide, provided strategy for print collateral and web properties, and created design solutions for fundraising campaigns and health promotions. Before that, Bill Masto worked as an Art Director at their own company, Bill Masto Designs, from an unspecified date in 2010 to October 2018. Bill was responsible for concept development, design direction, and production of brand identity, digital properties, and print materials. Earlier in their career, they worked as a Designer/Marketing Manager at Softline Information from February 1996 to January 1999, and as a Coordinator/Graphic Designer at Wainwright House from January 1995 to January 1996.

Bill Masto attended Mamaroneck High School from 1984 to 1987. Bill then studied Liberal Arts at Iona University from 1987 to 1989. After that, they pursued a Bachelor of Fine Arts (B.F.A.) degree in the School of Art + Design at Purchase College, SUNY from 1989 to 1992. In 2005, Bill attended Cornell University for a course on Supervising and Managing People. In 2006, they briefly attended the Design Management Institute to study Managing Creative Staff. No specific degree was mentioned for the courses at Cornell and the Design Management Institute.

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