Blake Roberts

Blake Roberts has been working in the field of digital marketing for over 4 years. Blake started their career as a Proposal Writer and Copywriter for SIS Global in September 2016. In this role, they were responsible for writing proposals and copy for various projects. Blake also worked on developing and managing digital programs and campaigns.

In February 2019, they joined BBD as a Digital Marketing Specialist. In this role, they were responsible for the development, management and execution of national and international digital programs and campaigns. This included online advertising, website strategy, social media and mobile. Blake also oversaw day-to-day social platform management, content creation and interpretation of site/campaign analytics and metrics for accurate reporting to executives.

In May 2021, they joined Inbound FinTech as an Account Strategist. In this role, they are responsible for identifying trends and insights, allocating marketing investments, planning and directing marketing campaigns, managing websites and maintaining them, optimizing content for the website and social media platforms, working with various content formats such as blogs, videos, audio podcasts, etc., tracking the website traffic flow, implementing and analyzing performance metrics, measuring and assessing goals vs ROI, device experiments and conversion tests, providing internal reports on a regular basis, and executing new and creative collaborations among technologies and platforms.

Some of their coworkers include Lorena Jorge - Account Strategist, Rebecca Hopkins - Senior Account Strategist. Blake Roberts reports to Gemma Rogers, Account Director.