Cássio Silva

Cássio Silva is a highly experienced professional in commercial and digital planning, currently serving as the Director of Commercial & Digital Planning at Inbrands since September 2020. With a robust track record in developing strategic sales methods and inventory management across multiple brands, Cássio has previously held significant roles such as Senior Planning Manager at Lojas Riachuelo, where responsibilities included managing a revenue of R$ 1.2 billion and leading an omnichannel strategy. Cássio's earlier positions involved establishing the commercial planning department at Grupo Avenida and streamlining operations at Lojas Marisa and Pernambucanas. Cássio holds an MBA in Retail from USP and has completed various specialized courses, including in E-commerce and AI for Leaders, enhancing expertise in both physical and online retail environments.