Incite
Aya Stoyanova is a seasoned professional with extensive experience in research and consultancy, currently serving as a Senior Associate at Incite since April 2022. Previously, Aya held multiple positions at Simpson Carpenter Insights from July 2018 to April 2022, advancing from Junior Research Executive to Senior Research Executive in the Healthcare sector. Aya began a career in research and advocacy as a Student Ambassador for the Department of Social and Policy Sciences at the University of Bath from September 2015 to September 2018. Aya earned a Bachelor’s Degree in Sociology from the University of Bath, having studied there from 2014 to 2018, and attended Richmond upon Thames College from 2011 to 2014.
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Incite
Incite is a strategic research and planning consultancy. We unlock opportunity by combining inspiring insight with commercial acumen. We were founded over 20 years ago by a small group of people with backgrounds in research and management consultancy to address a dilemma that still faces clients: “I’m forced to choose between researchers who lack commercial savvy and consultants who build their case through experience rather than real consumer insight. Neither gives me what I really need.” We bring together consumer and commercial insight We are consumer-led but methodology-neutral. We build the right solution for your challenge. It feels different to work with us because our approach, our culture and our critical thinking tools are all designed to ultimately incite action.