Seb Lear

Seb Lear is a seasoned professional in sales and partnerships, currently serving as the Director of Sales & Partnerships at Cortex since July 2024, where Cortex technology enhances fan experiences through data connectivity and digital sports marketing. Previously, Seb held various roles at InCrowd, including Director of Sales & Partnerships and Head of Partnerships for Australia and New Zealand, contributing to the company's strategic growth since January 2017. Prior experience includes working at Mindshare from June 2014 to February 2017, where responsibilities ranged from International Account Manager to International Account Executive, overseeing significant global accounts such as Booking.com, M&S, and Diesel. Seb holds a BSc in Geography from the University of Reading and a Diploma in Sponsorship from ESA, further complemented by education at Bryanston School.