Nicola Martino serves as the Head of Analytics at Incubeta since September 2017, where responsibilities include overseeing Analytics and GA360 projects and providing consulting and training on the Google Marketing Platform in Southern Europe. Previously, Nicola held the position of SEO/SEM/Web Analytics Director at Bruce Clay Europe, managing a team of over seven analysts and driving client strategy across the EMEA region. Nicola also created and managed the Facebook page for All' Arese Shopping Center, which garnered over 112,000 fans, and held various roles at Bruce Clay Europe, including SEO & SEM Manager and SEO and PPC Senior Analyst. Early career experience includes positions as a Systems Analyst and IT Security Administrator at Gruppo Prometeo SpA, a Systems Engineer at NTS Network Systems, and a Network Engineer at Freedomland - ITN. Educational background includes advanced courses from Google and a qualification in network solutions development from Enaip.