Nilpa Srivastava

Nilpa Srivastava is a seasoned marketing executive with extensive experience in various leadership roles. As Chief Marketing Officer at Independence Pet Group since January 2023, Nilpa drives marketing strategies tailored for the pet industry. Previously, Nilpa served as Vice President of Marketing at Pethealth Inc. from July 2018 to January 2023, and as VP of Marketing and Communications at CPA Ontario, overseeing a team of 25 in brand enhancement and corporate communications. Nilpa's background includes substantial leadership at Primus Canada, where roles spanned from General Manager of Business Services to Senior Director of Residential Marketing, contributing to significant revenue growth. Nilpa began the career at Vernacare Corporation, holding various product management positions. Nilpa holds a Bachelor of Commerce from the University of Toronto.