IndiaFirst Life
Manallii Ajmera-Metalia is an accomplished communications professional with extensive experience in corporate communication and content marketing. Currently serving as Vice President at IndiaFirst Life, Manallii has held multiple leadership roles focused on corporate communication since November 2019. Previous experience includes significant positions at Kotak Mahindra, Edelman, and Ogilvy Public Relations, where responsibilities encompassed comprehensive client servicing, strategic consulting, media relations, and content development. Manallii's career spans over two decades, starting as an Accounts Executive at Concept Communication Ltd. and progressing through various roles in public relations and content development. Academic qualifications include a Diploma in Journalism, a Postgraduate degree in Advertising and Marketing Communications, and a Bachelor of Commerce degree.
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IndiaFirst Life
IndiaFirst Life, the 22nd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (65% stake) and Union Bank of India (9% stake). Their footprint and experience offered by these entities continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26% stake in IndiaFirst Life. Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception. IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale. IndiaFirst Life’s competitive advantage is its new-age intuitiveness that delivers value through state-of-the-art digitalisation initiatives across its complete value chain, that stems from the company’s “CustomerFirst” ideology.