Pamela Aridjis

Pamela Aridjis is an experienced marketing professional currently serving as the South America Marketing Manager at inDrive since March 2023, overseeing marketing strategies across several countries including Colombia, Peru, and Argentina. Previously, Pamela held roles such as Marketing Manager at Lalamove, where responsibilities included defining a $200k monthly marketing spend strategy, and Marketing Strategist at the Board of Innovation, achieving notable growth in social media engagement and website traffic. Additionally, experience at The Woolmark Company involved identifying strategic partnerships and opportunities in the fashion industry. Early career positions included brand representation roles with various international media companies, where Pamela coordinated marketing campaigns across Latin America and the USA. Pamela holds a Master of Science in Marketing and Creativity from ESCP Business School and a Bachelor's degree in International Business from Universidad Anáhuac.