Vinicius Villas Boas

Vinicius Villas Boas is a seasoned professional with extensive experience in sales management and economic analysis. Currently serving as a Sócio at Cash Wise since March 2023, Vinicius provides standardized services for high-net-worth clients, focusing on macroeconomic investment analysis and portfolio management, along with expertise in family succession and wealth protection. Prior to this role, Vinicius held the position of Regional Sales Manager for the Southeast region at Indústrias Granfino S.A. from May 2011, responsible for sales budgeting, revenue management, and expansion strategies, as well as leading sales teams and trade marketing efforts. Earlier experience includes serving as a Senior Consultant and Project Manager at Grupo Pragmatica, where Vinicius managed commercial development projects and marketing initiatives across various industries, and began a professional journey as an intern at Drogasmil. Vinicius holds an MBA in Business Management from Fundação Getúlio Vargas and a Bachelor's degree in Business Administration from Centro Universitário da Cidade.