Ashley Fernihough

Ashley Fernihough has extensive experience in the automotive industry, currently serving as Chief Executive Officer of SMMT Industry Forum since April 2023, where the focus is on enhancing the competitiveness of UK manufacturing. As Managing Director of ASHF Consulting Ltd since May 2019, Ashley provides senior consultancy expertise with a strong background in operational analysis and performance improvement. Previous roles include Associate Director at Vendigital, Global Approved Pre-Owned Senior Manager at Jaguar Land Rover, and Senior Vice President Sales Automotive at Akka Technologies. Ashley's career also features significant positions at Ricardo, IBM, PricewaterhouseCoopers, and Accenture, demonstrating a comprehensive understanding of business development and strategic planning across various automotive sectors. Ashley holds a Bachelor's Degree in Mechanical Engineering from the University of Bath and received training from the Jaguar Cars Training Centre.