Carlos Castañeda

Carlos Castañeda Olaya is an experienced professional with a strong background in innovation, management, and marketing. Currently serving as a Managing Director and Open Innovation Leader at Accenture since August 2017, Carlos focuses on open innovation, startup engagement, enterprise disruption, and ecosystem innovation development. Previously, Carlos was the Country Manager for Wayra from August 2011 to July 2019, where responsibilities included planning and directing operations in Colombia and developing tech startups. With a history of leadership roles in various companies, including Xue Colombia Ltda, Telefónica Movistar Colombia, and Sociedad Minera La Mariana, Carlos brings extensive expertise in sales, marketing, and strategic planning. Carlos holds a Master's degree in Marketing Management from EOI Escuela de Negocios and a degree in Business Administration from Universidad Externado de Colombia.