Parker Burgess

Parker Burgess has a diverse work experience spanning multiple industries and roles. They have held positions in companies such as Infillion, LiftLab, MediaMath, Afterpay, eBay Ads, Visual IQ Inc., Valassis Digital, and Doner.

At Infillion, Parker Burgess is the Sr Director of Customer Success, leading the US Customer Success team in managing media trading, client management, and analytics/reporting deliverables.

At LiftLab, Parker Burgess served as the Customer Success Director for a few months.

At MediaMath, Parker Burgess was the Director of Client Success, overseeing a team responsible for programmatic media purchasing for retail clients. They achieved significant accomplishments during their time, including leading the largest revenue driving client, improving team efficiency, achieving drastic campaign performance improvements, and winning back a top-tier client.

At Afterpay, Parker Burgess was the Media Insights and Strategy Team Lead.

At eBay Ads, Parker Burgess held the positions of Head of Client Strategy and Insights and Manager of Client Insights. They were responsible for leading teams in creating client-facing insights and analytics, managing audience taxonomy, utilizing BI tools for valuable insights, and providing media planning strategy guidance.

At Visual IQ, Inc., Parker Burgess worked as a Senior Account Manager, focusing on implementing and utilizing marketing attribution and media mix modeling products. They also developed strategic relationships with clients and managed projects within scope, quality, time, and cost constraints.

At Valassis Digital, Parker Burgess held roles such as Media Delivery Manager, Sr. Digital Media Specialist, Senior Analyst for Strategic Targeting Insights and Solutions, Associate Targeting Analyst, and Promotion Coordinator. Their responsibilities included monitoring campaign performance, coordinating with account managers, and providing targeting analysis and data.

At Doner, Parker Burgess served as an Account Associate, working with clients such as Blockbuster, OVE, Great Wolf Lodge, Sylvan Learning Centers, US Cellular, Bush's Baked Beans, and Chiquita Bananas. They facilitated work starts, coordinated projects, presented creative to clients, and provided traffic reports.

Overall, Parker Burgess has demonstrated strong leadership skills, achieved significant results, and gained expertise in customer success, media planning, insights and analytics, targeting, and project management.

Parker Burgess holds a Bachelor's degree in Economics and Management from Albion College, which was obtained between 2002 and 2006. Later, between 2009 and 2013, they pursued an MBA in Business Administration and Management from Wayne State University. Additionally, Parker obtained various certifications from different institutions, including Walmart Connect, LinkedIn, MediaMath, and Coursera, in subjects ranging from retail media and data science to analytics and campaign optimization.