Sabrina Samson

Sabrina is a high-performing marketing leader with 10+ years’ experience in the healthcare industry developing go-to-market strategies that create awareness, adoption, engagement, and retention to increase market share and fuel growth. Most recently, Sabrina served as Director of Marketing at XACT Robotics where she led the development of product positioning and messaging, launched several new brand trademarks, and overhauled the company’s digital marketing channels. Prior to XACT, Sabrina spent 12 years at PDI Healthcare transitioning the company from a commodity brand to a recognized market leader for infection prevention through a company rebranding, thought leadership content, industry partnerships, and integrated marketing communication programs. Sabrina holds her master’s in integrated marketing from Marist College.