Amanda Heredia

Amanda Heredia is a seasoned marketing professional with extensive experience in account-based marketing and revenue strategy. Currently serving as the Principal ABM Strategist and Founder of ABX Stack since March 2025, Amanda focuses on creating unified go-to-market strategies for B2B revenue teams. Prior to this role, Amanda was a Senior ABM Consultant at Infinite Edge Consulting and held various positions at Hootsuite, including Revenue Marketing Manager and Demand Generation Strategist, where Amanda led integrated marketing initiatives to boost pipeline and revenue growth. With a strong foundation in digital marketing and content strategy from earlier roles at Heredia.ca, Grupo Raiz Digital, and other organizations, Amanda leverages a deep expertise in aligning marketing, sales, and customer success to drive business results. Amanda holds a Bachelor of Arts in Journalism from Universidad Carlos III de Madrid and a Bachelor of Social Work from Universidad de Alcalá.