There is nothing new about the need to capture an audience’s attention, convince the undecided, inspire colleagues to embrace change and effectively influence, persuade and change the behaviours of business partners, stakeholders, customers and consumers. But how do you do these important things?

Organisations are increasingly recognising the value of placing behavioural science — the blend of insights from psychology, economics, and neuroscience — front and centre of their activities. Our world-renowned team of behavioural scientists are helping them get there.

INFLUENCE AT WORK is unique. Unlike other behavioural science consultancies, we are headed by two of the world’s most recognised names in the field – Robert Cialdini and Steve Martin.

Our international best-selling books have sold over 7.4 million copies and our Science of Persuasion video on YouTube has been viewed nearly 13 million times.

Our award-winning research and insights have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.

Neuroscience

Psychology

INFLUENCE AT WORK (UK)

Steve Martin

Bastien Blain

Catherine S.

Nick Hobson

Owen Powell

Amanda Henwood

Robert Cialdini

Sophie Armour

The Leadership Team at INFLUENCE AT WORK (UK) is responsible for setting the strategic direction of the company, guiding its mission to integrate behavioural science into business practices. They oversee operations, drive international growth, and leverage their expertise in psychology, marketing, and behavioural science to produce cutting-edge research and practical applications for influencing behaviour. The team members bring their extensive experience to engage with stakeholders, expand the company's impact, and maintain its status as a global leader in behavioural science consultancy.

Leadership Team

Behavioural Science Team

Leadership Team

About

Team members

Other teams at INFLUENCE AT WORK (UK)

Behavioural Science Team