Scott is a senior sales and marketing executive with over twenty five years of experience providing information technology, promotional media and trade solutions with widely acknowledged and passionate subject matter expert in master data management, identification systems, data standards and related fields.
Prior to ICG, Scott was Executive Vice-President of NielsenLinx, where he headed multiple initiatives to commercialize internal Nielsen reference data on brands, locations, media and entertainment as well as to launch a master data management services offering for advertising agencies, media stewardship system providers and global CPG manufacturers. Scott was also Executive Vice President and General Manager of TD Linx, the predecessor company to NielsenLinx. While at TD Linx, which was the leader in leader in location information, identification services and customer master maintenance for CPG manufacturers, beverage alcohol suppliers, marketing, merchandising and promotional services companies and software and system providers, Scott grew company revenue by over 1,000% to over $23 million.
Scott is a recognized authority on master data management, and is the author of a Microsoft-sponsored white paper entitled Master Data Management for Media Business Leaders.
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