Ceyda Dönmez

Ceyda Dönmez is a strategic insights executive at Informa Markets, specializing in customer experience research, lead generation, and ROI analysis since September 2022. Prior experience includes roles as a customer insights analyst in the pharma sector, where Ceyda launched social listening initiatives and developed KPI dashboards. Previous positions encompass brand and marketing strategy at Innovation Boosters, and a marketing internship at Diageo, contributing to cross-segment brand strategies and production oversight. Ceyda holds a Master of Science in Social, Health and Organizational Psychology from Utrecht University and dual Bachelor's degrees in Chemistry and Psychology from Koç University, alongside additional studies in Forensic Psychology and Psychology at Boğaziçi and Tilburg Universities, respectively.