Juliana Sherwood is a highly experienced sales professional with a strong background in event management and sales leadership within the exhibitions industry. Currently serving as Group Sales Manager at Informa Markets since February 2021, Juliana oversees sales for prominent events in the waste sector. Previously, Juliana held the role of Sales Manager at Informa, contributing to the success of WasteExpo, a leading industry event with over 50 years of history. Prior to this, Juliana worked for Reed Exhibitions, serving as Sales Director for the National Hardware Show, where responsibilities included managing a sales team for one of the largest B2B events with more than 2,000 exhibitors. Juliana's extensive career at Reed Exhibitions also encompassed various roles, including Event Director and Portfolio Sales Director. Juliana earned a degree from Villanova University between 1999 and 2003.
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