Lee Mincy

Lee Mincy currently serves as the Head of Brand & Creative at HeyGen and the Director of Visual Brand & Creative at Informatica, where responsibilities include brand activations, visual identity evolution, and storytelling for AI-Ready data management. As an Independent Brand & Creative Marketer since June 2023, Lee provides consultancy services to clients in the technology sector. Previous roles include Director of Brand & Creative at Gong, overseeing a significant rebranding effort leading to company readiness for IPO, and Creative Director at Backblaze and Optimizely, where focus was on rebranding initiatives and aligning brand messaging with enterprise customers. Lee has extensive experience in building and managing creative teams, developing brand strategies, and executing integrated marketing campaigns across various companies and sectors. Educational qualifications include a Portfolio Degree in Advertising & Visual Design from ArtCenter College of Design and an MBA in Cross-Cultural Communications and Management from the Middlebury Institute of International Studies at Monterey.