Adine Deford

Adine Deford has a wealth of experience in marketing and communications, having held various roles in the industry since 1983. Adine began their career as an Account Supervisor at Ogilvy & Mather Public Relations in 1983, before moving to Lotus Development as Manager of Corporate Communications in 1985. In 1996, they joined Ogilvy as Vice President/Management Supervisor of the Information Technology Group, and was responsible for creating the first-ever Worldwide Business Partner Messaging Guide and developing a strategic Marketing Communications plan for the Global Channel Marketing Group. In 1997, they founded Deford Communications, where they served as Principal. In 2008, they joined Exari Systems as Director of Marketing, where they were responsible for corporate marketing, lead generation, channel marketing, public relations, analyst relations and go-to-market strategies. In 2016, they moved to MineralTree, Inc. as CMO and was responsible for demand generation and business development in all channels. In 2017, they joined ASG Technologies as Head of Global Channel & Alliances Marketing, where they were responsible for creating and building out global demand generation, awareness and partner marketing capabilities. In 2021, they joined FullStory as Head of Global Partner Marketing, and in 2022 they joined Informed.IQ as Vice President of Marketing, where they are driving growth for an innovative company utilizing AI and RPA to analyze credit and identity documents faster and more accurately.

Adine Deford holds a BS in Mass Communications/Public Relations from Boston University. Additionally, they are certified in Google Analytics and Hubspot Inbound Marketing.