Natalie Shawver

Natalie Shawver has extensive work experience in content marketing and communications. Natalie is currently the Head of Content Marketing at InfoTrust, where they strategically plan and creates dynamic content to attract new B2B leads. Natalie collaborates with writers, manages content production, and reviews all written content. Prior to this, they were the Content Marketing Manager at InfoTrust, where they had full ownership of marketing content for owned sites and published new content on a near-daily basis.

Before joining InfoTrust, Natalie worked as a Content Director at St. Gregory and as a Senior Copywriter at the same company. At St. Gregory, they directed content and was responsible for writing and editing copy. Prior to that, Natalie held different roles at Luxottica, where they served as a Senior Communications Manager, Communications Manager, Senior Specialist in Corporate Communications, and Senior Copywriter/Editor in eCommerce.

Additionally, Natalie worked at Hobsons as a Marketing Communications Coordinator, Product Editor, and Associate Copy Editor. Natalie edited and wrote articles, managed custom publishing products, and edited client materials. Natalie also had a role as a Writer/Copy Editor at The Post.

Natalie began their career as an Editorial Intern at Hobsons, where they edited client materials and wrote articles in English and Spanish.

Throughout their career, Natalie has demonstrated strong writing, editing, and strategic planning skills, making their a valuable asset in content marketing and communications roles.

Natalie Shawver obtained a Bachelor of Science in Journalism (BSJ) from Ohio University, where they studied from 2003 to 2007. In addition to their degree, Natalie has acquired several certifications to enhance their skills and knowledge. These certifications include "SEO Essentials" from Moz, obtained in October 2022; "Content Marketing Certified" from HubSpot Academy, obtained in October 2020; "Google Analytics Individual Qualification" from Google Digital Academy (Skillshop), obtained in September 2021; "Social Media Certified" from HubSpot Academy, obtained in August 2020; and "Digital Advertising Certified" from HubSpot Academy, obtained in January 2021.