Joni Lockridge Yates

Joni Lockridge Yates has extensive experience in various leadership roles and operations management. Joni is currently serving as the Chief Operating Officer at Infront X, where they are responsible for overseeing all operations and delivery within the company. Prior to this role, they worked as the VP of Strategy & Business Operations and VP of Professional Service Strategy & Operations at Infront X.

Before joining Infront X, Joni worked at Omnigon Communications LLC as the Director of Strategy & Operations. Joni also served as the Director of Digital Strategy at PGA of America and worked in the Unified Solutions Team at Definition 6, where they led digital channel strategies and client relationships. Additionally, they had a brief contract role as an Associate Manager at IMG Live, LLC.

Joni's career started with roles in various organizations, such as Nike, The Center for Sports Administration, and Appalachian Regional Entrepreneurship Group. Joni has a strong background in sports marketing and operations, having worked at Big South Conference and Furman University.

Overall, Joni Lockridge Yates has a wealth of experience in operations management, strategy development, and client relations, particularly within the sports industry.

Joni Lockridge Yates has a Bachelor of Arts degree from Furman University. Joni later pursued an Master in Business Administration (MBA) from Ohio University, with a focus on Entrepreneurial Consulting. Joni also obtained a Master of Science (MS) degree from Ohio University, specializing in Sports Marketing & Management and focusing on Brand Development.