Infusion Marketing Group
Matt Allen's work experience starts with their most recent role as EVP, Strategist at Infusion Marketing, where they help community banks and credit unions grow through data analytics and marketing programs. Prior to that, they worked as the Chief Marketing Officer at Flagstar Bank and held various positions at Nationwide Insurance, Origen Financial, GE Capital, LVA-Detroit, and the Homeless Empowerment Relationship Organization (HERO) of Greater Flint. Matt began their career as the Director of Cancer Control at the American Cancer Society.
Matt Allen obtained a High School Diploma from Lansing Eastern in 1989. Matt then pursued a Bachelor of Arts degree in Political Science and International Relations from Michigan State University between 1989 and 1993. Later, in 1998-1999, they pursued a Masters in Business Administration with a field of study in Integrative Management from Michigan State University's Eli Broad College of Business.
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Infusion Marketing Group
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Infusion employs a proprietary Peer-to-Peer Data Analysis process to compare an individual credit union or bank's core data to its peers to identify profitable strategic marketing opportunities. They then create, implement, and meticulously track omni-channel marketing campaigns that generate outstanding household growth, retention and profits for its clients.