Bart Bloothoofd

Bart Bloothoofd currently serves as the Lead for Digital, Innovation, and Partnerships at ING Private Banking, overseeing various strategic initiatives within ING Global Retail and ING Neo. With extensive experience in innovation strategy, project management, and customer journey optimization, Bart has led significant projects such as Digital Strategy 2025 and Customer Interactions Strategy 2025. Bart's educational background includes dual Master's degrees in Strategy and Innovation from Maastricht University and Business Administration from Nova School of Business and Economics, complemented by a Bachelor's degree in Hospitality Management from Hotel Management School Maastricht. Prior roles include Project Manager at Cumulus Park, Operations Manager on the Integrand national board, and internships in revenue management and service quality improvement.