Polina Zagrebina

Polina Zagrebina is an experienced professional in CRM and digital strategy, currently serving as the Head of CRM for vehicle insurance at Ingosstrakh since November 2023, where responsibilities include CRM communication strategy development, campaign analysis, and team management. Prior to this role, Polina was a Senior CRM and Loyalty Manager at Pernod Ricard, from April 2018 to October 2023, where significant achievements included creating a consumer loyalty strategy, enhancing user segmentation for a database of over 200,000 users, and developing chatbots for user acquisition and retention. Polina's extensive background also includes positions at LVMH Fragrance Brands, Pierre Fabre, and various roles in sales, marketing, and education, complemented by a Post Graduate Diploma in Advanced Management Studies and a Diploma in Linguistic and Translation.