AB

Ani Basdekian

Account Director, Commercial Strategy at Ingrooves Music Group

Ani Basdekian is an accomplished Account Director currently serving at Virgin Music Group since September 2023 and has been with Ingrooves Music Group since January 2018, progressing from Account Manager to Account Director in Commercial Strategy. With a solid foundation in the music industry gained from a 13-year tenure at Universal Music Group, Ani Basdekian held various roles, including Manager of Commercial Partnerships and Sales Marketing Representative, where responsibilities included interfacing with sales and production teams, overseeing sales and marketing initiatives, and maximizing artist exposure through effective account management. Ani Basdekian's educational background includes studies at The Art Institutes and the New York School of Interior Design.

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