Alysia Engelsen

Alysia Engelsen is an experienced investment manager with a strong background in media planning, buying, and campaign implementation across various sectors. Currently serving as an Investment Manager at Initiative since October 2024, Alysia has held key roles such as Marketplace Manager at EssenceMediacom Australia, where responsibilities included managing media planning for clients like Myer and Fonterra. Prior experience includes positions as Investment Director at PHD, overseeing media implementation for major clients such as Unilever and Asahi/SRG Group, as well as managing trading teams and delivering extensive reporting. Alysia's career spans multiple media agencies, showcasing a robust skill set in collaboration, financial management, and quality control, complemented by notable educational achievements including a Mini MBA in Marketing and a Bachelor of Communication in Advertising from Monash University.