Breanne Medford

Managing Director at Initiative

Breanne Medford has extensive experience in media strategy and client management, currently serving as Managing Director at Initiative since February 2018, after holding positions as Group Director and Director of Client Advice and Management. Prior experience includes Associate Director and Media Supervisor at Starcom, where responsibilities involved overseeing media strategies for Samsung's US Mobile Phones. Medford also played pivotal roles at BPN Worldwide and ID Media, progressing from Senior Media Strategist to Media Strategy Supervisor. Academic background includes a Bachelor's Degree in Classical, Ancient Mediterranean and Near Eastern Studies and Archaeology from the University of Pennsylvania, complemented by a high school education at Wall High School.

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