Carolina Vartanian

Carolina Vartanian is a media manager with extensive experience in strategic media planning and execution across various esteemed companies. Currently serving as Gerente de Mídia at Initiative since March 2024, Carolina oversees clients such as Bayer, with a focus on brands like Bepantol and Aspirina. Prior roles include Gerente de Mídia at BAKERY, managing PepsiCo brands, and a progression through MullenLowe Brasil where responsibilities encompassed media supervision and planning for Bayer products. Carolina’s earlier experience includes a position at AlmapBBDO as Coordenadora de Mídia and at Webedia Brasil as an analyst, highlighting a strong background in digital and offline media management, campaign insights, and client relations. Carolina holds a degree from Universidade Presbiteriana Mackenzie, completed in 2017, following foundational education at Escola Vera Cruz.