Initiative
Charles Martin is a seasoned marketing and strategy professional with extensive experience in the healthcare and pharmaceutical industries, holding various leadership positions since 2007. Currently serving as Group Director of Client Solutions at Initiative, Charles leads data-driven marketing strategies for over 30 brands, generating significant media engagement. Previous roles include SVP at Harrison and Star, Director of Strategy at Wunderman Thompson Health, and Director of Marketing at Quest Diagnostic, demonstrating expertise in behavioral economics, strategic oversight, and innovative problem-solving. Charles holds advanced degrees in Cognitive Psychology and Statistics from The University of Kansas and a Bachelor's degree in Psychology and Statistics from Stephen F. Austin State University.
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