Christina Jiang

Director, Comms Design & CAM at Initiative

Christina Jiang currently serves as the Director of Comms Design & CAM at Initiative, overseeing the Nike (Jordan) Global Account since January 2023. Previously, Christina held various positions at Hearts & Science from January 2020 to January 2023, including Media Director and Associate Media Director, focusing on HBO and HBO Max accounts. Christina's earlier experience includes roles at Starcom as a Digital Media Supervisor and Senior Digital Media Associate for Lionsgate Theatrical, as well as at Maxus Global as an Assistant Digital Media Planner for Universal Pictures. Christina holds a Bachelor's degree in Economics from UCLA.

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