Initiative
Colin W. is a seasoned professional in advanced analytics with a career spanning over a decade, currently serving as Senior Group Director at Initiative since February 2019. Previously, Colin held various positions in advanced analytics, including Group Director and Director at the same company, and served as Director at CWAnalytics Ltd from January 2013 to February 2019. Additional experience includes contract roles with ICWG Ltd, MediaCom, Virgin Media, Maxus Global, Mediabrands, Brand Science, Naked Communications, and Sports Direct, focusing on econometrics and marketing effectiveness across multiple sectors such as automotive, grocery, and telecom. Colin holds an MA and a BA in Economics from the University of East Anglia, completing the latter in 1998.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.