Initiative
Emily Hyne is an accomplished professional in the field of Out of Home (OOH) advertising and city activation, currently serving as the Head of OOH / City Activation for Nike EMEA at Initiative since October 2022. Prior to this role, Emily held the position of Senior Director, City Activation EMEA at Mindshare from April 2022 to October 2022. Emily's extensive experience includes various leadership roles at Talon Outdoor from September 2013 to April 2022, where responsibilities included Business Director, Client Director, and Client Manager. Earlier in the career, Emily worked at Posterscope as a Client Executive and participated in the Graduate Scheme as a Graduate Assistant. Emily holds a Bachelor of Science (BSc) in Consumer Behaviour & Marketing from the University of Reading, obtained between 2008 and 2011.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.