Emma Grace

Emma Grace is currently serving as Global Account Director at Initiative since February 2021, managing high-profile clients including Pru, M&G Wealth, MSD Animal Health, LEGO, and Converse. Previously, Emma held the positions of Global Associate Director and Manager in Client Advice and Management at Initiative, working with clients such as M&G Investments and Dr Schar. Prior experience includes roles at Zenith as Planning and Display Buying Senior Executive, and at Performics as Planning and Display Buying Executive, focusing on clients like Christie's and Delta Airlines. Emma’s earlier career included positions at Richard Designs and Billbergia Group. Emma holds a BSc in Management (Industrial) from the University of Leeds, completed in 2016.