Gizem Merve Atik

Gizem Merve Atik is an accomplished marketing professional currently serving as the Business Director - Client Partnership at Initiative since January 2025, working with BSH. Prior to this, Gizem held the position of Account Director at UM Worldwide from July 2022 to January 2025, managing the MediaMarkt account. Additional experience includes roles as Client Director at MediaCom, Account Strategy Director at Carat, and Business Manager at Mindshare, primarily focused on notable clients such as P&G and Nestlé. Gizem's career began in media planning, with significant roles at Mg Media TR and OMD Turkey, alongside earlier experiences at Mitoz Dijital and Greenpeace. Academically, Gizem Merve Atik is pursuing a Master's degree in New Media and Communication Management at Istanbul University, following a Bachelor's degree from Marmara University and studies at Université Côte d'Azur.