Heather Balov

Heather Balov is an accomplished marketing and media professional with extensive experience in client strategy and management. Currently serving as the Global Director of Client Advice & Management at Initiative since July 2021, Heather oversees the media planning process for Global Prime Video across over 50 local markets, focusing on process optimization and effective communication. Prior experience includes roles at PHD, where Heather was Director of Strategy managing relationships with major clients such as Carnival Corporation, and earlier positions in strategy and media planning at Carat USA and Haworth Marketing + Media. Heather holds a Master of Arts in Marketing Communications & Advertising from Kingston University and a Bachelor of Arts in Communication: Advertising and Public Relations from California Lutheran University.