Initiative
Jane Belanger is a seasoned communications and media professional with extensive experience in strategic media planning and digital partnerships. Currently serving as Group Director of Comms Design for Constellation Brands at Initiative since March 2021, Jane has previously held notable roles including Integrated Group Director for Amazon Prime Video & Freevee and VP of Media Strategy at Haworth Marketing + Media, leading initiatives for renowned brands such as Beats by Dre and BEHR Paint Co. With a solid foundation in digital investment from Zenith and a background in personal training, Jane possesses a unique blend of creative and analytical skills, complemented by a BA in Journalism and French from the University of Wisconsin-Madison and a diploma in Personal Training from the National Personal Training Institute.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.