Initiative
Jennifer Wu is an experienced communications and marketing professional currently serving as the Associate Director of Communications Design at Initiative since April 2023, focusing on the Merck account. Prior to this role, Jennifer held the position of Associate Director of Marketing & Sales at ZD Jasper Realty from January 2021 to April 2023. Earlier experience includes roles such as Manager of Integrated Media Planning at Carat USA for Procter & Gamble, Senior Associate of Strategic Planning at Mindshare for InterContinental Hotels Group, Brand Strategist at Horizon Media for various accounts, and internships in marketing and communications at Tommy Hilfiger, Penguin Group USA, and TV Land. Jennifer earned a Bachelor of Business Administration in Marketing Management from Zicklin School of Business between 2011 and 2015.
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