Alexandra McKeon

Alexandra McKeon is a marketing professional with extensive experience in digital partnerships and campaign management. Currently serving as Manager of Digital Partnerships at Initiative since November 2022, McKeon focuses on major clients such as Amgen Inc and various Amazon services. Prior experience includes a role as Global Campaign Manager at NBCUniversal, where innovative marketing initiatives were led across multiple platforms, and a tenure at Mindshare as Senior Associate in Hybrid Investment and Assistant Negotiator for Digital and Video Investment, managing campaigns for brands like Unilever. McKeon's career began with sales management at Seed to Sprout and included a marketing internship at SAP, providing analytics for a global customer community. Early experience includes a lifeguard position, highlighting skills in safety and rescue. McKeon holds a Bachelor of Business Administration in Marketing from La Salle University.