Jimmy Schougaard

Jimmy Schougaard currently serves as the Global Head of Performance Marketing and EMEA President at Initiative, a position held since April 2023. Previously, Jimmy held multiple leadership roles at Reprise Digital between February 2020 and April 2023, including Global COO and President of EMEA. Prior to that, extensive experience at Ogilvy spanned from 2003 to 2020, featuring roles such as Global Head of Customer Engagement & Commerce and Interim President. Earlier career endeavors include serving as Marketing Communications Consultant at Nordea and Account Manager at BBDO. Jimmy earned a Master's degree in Business Administration and Management from Copenhagen Business School from 1990 to 1995.