Initiative
John-Paul Aguirre, M.S., currently serves as the Chief Communications Design Officer at Initiative since May 2021. Prior experience includes roles at UM Worldwide from June 2013 to May 2021, where Aguirre held positions such as EVP, Managing Director, and Global Managing Partner, overseeing key client relationships and leading successful new business initiatives. Aguirre also contributed to the success of Goodby, Silverstein & Partners as Communication Strategy Director, developing impactful strategies for major brands such as Comcast and YouTube. Educational qualifications include a Master of Science in Strategic Communications from Columbia University and a Bachelor of Arts in Communications/Journalism from the University of San Francisco.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.