Karen Mallak

Karen Mallak is a Senior Performance Executive at Initiative MENA since July 2023, previously serving as a Digital Ads Specialist and Paid Ads Specialist at Hovi Digital Lab from February 2021 to July 2023, where responsibilities included designing paid advertising strategies and creating ad briefs. In earlier roles, Karen operated as a Growth Hacker, focusing on data collection, process optimization, and innovative growth initiatives. Educational accomplishments include a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Lebanese American University, complemented by leadership roles such as Vice President of the Event Organization Club and experience as a Brand Ambassador for Anghami. Additional experiences range from internships and marketing coordination to sales associate roles across various organizations.